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Let’s play a game:Take your average tween girl. Now give her a swimsuit from the “girls’” section that maxes out at size 12.Now try to get it past her shoulders.Cue the eye rolls, the sighs, and the “Mom, this doesn’t even go over my butt!” Yeah… we’ve been there. And we’re calling it: standard s...

In a world full of fast fashion and overseas production, we wanted to build something different — something more intentional, more inclusive, and rooted in homegrown values. That’s why at SwimHer, we’re proud to say our extended size swimwear line for girls is made right here in Minnesota, USA. F...

At SwimHer, we do things differently — and that starts with sizing. We know the struggle all too well: shopping for swimsuits should be fun, but for so many girls, it quickly turns into frustration. The standard girls' sizing stops short, adult suits feel too revealing or just don’t fit right, an...