At SwimHer, we do things differently — and that starts with sizing. We know the struggle all too well: shopping for swimsuits should be fun, but for so many girls, it quickly turns into frustration. The standard girls' sizing stops short, adult suits feel too revealing or just don’t fit right, an...

In a world full of filters, unrealistic beauty standards, and limited sizing, it’s time we get real — especially when it comes to our daughters. Most swimwear brands design with a very narrow version of girlhood in mind: one that fits neatly into a size 10 and doesn’t leave room for the real chan...

Let’s get one thing straight: confidence doesn’t come from a clothing tag. It comes from feeling good in your skin — and in your swimsuit. But for too long, girls who wear extended sizes have been left out of the swimwear conversation. While brands rush to serve the same limited size range season...